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QR Code Analytics

Free QR Code Analytics - Real-Time Scan Tracking

Every scan tells a story. Track location, device, timing, and referrer data in real time. Free analytics included - upgrade to Pro for the full picture.

Create QR Code with Analytics
Real-time tracking
GDPR compliant
Free tier included

QR-Verse analytics gives you real-time visibility into every scan. See exactly where, when, and how people interact with your QR codes - with location heatmaps, device breakdowns, time-of-day patterns, and referrer tracking. Free accounts get 60 days of scan history, while Pro unlocks unlimited retention, CSV exports, and webhook integrations for your existing marketing stack.

QR-Verse Analytics Dashboard

Total Scans

12,847

+24%

Active QR Codes

156

+8

Top Country

NL

34%

Avg/Day

428

+12%

What You Can Track

Every dynamic QR code scan captures four dimensions of data automatically.

Geographic Location

Country + City

See exactly where your QR codes are being scanned. Country and city-level data with geographic heatmap visualization.

Device & Browser

OS + Browser

Know which devices, operating systems, and browsers your audience uses. Optimize your landing pages accordingly.

Time Patterns

4 Time Views

Discover when your QR codes get scanned most. Hourly, daily, weekly, and monthly time-series views.

Referrer Tracking

Full URLs

Understand where your QR traffic comes from. Track referrer URLs to measure campaign performance across channels.

Free vs Pro Analytics

Start tracking for free. Upgrade when you need the full picture.

FeatureFreePro
60-day scan history
Basic scan count
Last scan date
Geographic data (country/city)
Device & browser breakdown
Referrer tracking
Time-series charts
CSV export
Unlimited history

Unlock full analytics with Pro

EUR 4.99/month - cancel anytime

Try Pro Free

Everything You Need to Understand Your Audience

Six capabilities that turn anonymous QR scans into actionable insights.

Real-Time Scan Data

Scans appear within seconds of happening. No waiting, no batch processing. Watch your campaign performance unfold live.

Geographic Heatmaps

Visualize scan locations on an interactive map. See which countries and cities engage most with your QR codes.

Time-Series Charts

Track scan trends over time with hourly, daily, weekly, and monthly views. Spot patterns and optimize your timing.

CSV Data Export

Download all your scan data as CSV files. Import into Excel, Google Sheets, or your BI tool for custom analysis.

Privacy-First Approach

No personal data collected. No cookies on scan pages. Fully GDPR compliant. Your scanners stay anonymous.

Cross-QR Comparison

Compare performance across multiple QR codes side by side. See which campaigns, locations, or designs drive the most engagement.

How QR Code Analytics Work

1

Create Your QR Code

Generate a dynamic QR code with QR-Verse. Choose your type - URL, vCard, WiFi, or any of our 25 QR types. Analytics tracking is built in automatically.

2

Share It Anywhere

Print it on flyers, packaging, business cards, or display it digitally. Every scan is tracked no matter where or how it is displayed.

3

Watch the Analytics

Open your dashboard and see real-time scan data flowing in. Location, device, time, referrer - everything you need to understand your audience.

Analytics in Action

Real-world examples of how teams use QR code analytics to make smarter decisions.

Retail & Packaging

Track which store locations drive the most QR scans on product packaging. Compare scan rates across regions and optimize product placement with geographic data.

Example: A food brand discovers 68% of their package QR scans happen in the evening, leading them to update their landing page with dinner recipe suggestions.

Events & Conferences

Measure attendee engagement with QR codes on badges, booths, and signage. See which sessions or exhibits attract the most scans in real time.

Example: An event organizer uses hourly scan data to identify peak engagement times and schedules their keynote announcements accordingly.

Marketing Campaigns

Compare QR code performance across print ads, billboards, direct mail, and digital channels. Track referrer URLs to measure cross-channel attribution.

Example: A marketing team finds their bus shelter ads generate 3x more scans than magazine placements, reallocating budget to out-of-home advertising.

Need Team Analytics?

Business plan adds collaborative analytics features for teams.

Team analytics dashboard
Cross-QR comparison
Custom date ranges
Scheduled reports

Business plan - EUR 12.99/month. Includes everything in Pro.

Frequently Asked Questions

What analytics do I get for free?
The free plan includes 60 days of scan history, basic scan count, and last scan date for each QR code. This gives you a solid overview of how your QR codes are performing without any cost.
What additional analytics does Pro unlock?
Pro (EUR 4.99/mo) unlocks full geographic data (country and city), device type, operating system, browser, referrer URL tracking, time-series charts with hourly/daily/weekly/monthly views, CSV data export, and unlimited scan history.
Is the scan tracking real-time?
Yes. Scans appear in your dashboard within seconds of happening. There is no batch processing or delay. You can watch your campaign performance unfold live.
Do you collect personal data from people who scan my QR codes?
No. QR-Verse does not collect any personal data from scanners. We do not use cookies on scan pages. All analytics are aggregated and anonymous - we track device type and approximate location, never individual identities. Fully GDPR compliant.
Can I export my analytics data?
Yes, Pro and Business plans include CSV export. You can download all scan data and import it into Excel, Google Sheets, or any business intelligence tool for custom analysis.
What is the difference between Pro and Business analytics?
Pro includes all analytics features for individual use. Business (EUR 12.99/mo) adds team analytics dashboard, cross-QR comparison views, custom date ranges, and scheduled reports - designed for teams managing multiple campaigns.
Do static QR codes have analytics?
No. Analytics tracking requires dynamic QR codes because the scan needs to pass through our redirect service to be counted. Static QR codes point directly to the destination URL with no intermediary.
How far back does scan history go?
Free plans retain 60 days of scan history. Pro and Business plans have unlimited history - every scan is stored and accessible for as long as your account is active.

Understanding Your QR Code Data

Every time someone scans one of your QR codes, QR-Verse captures a rich set of data points: the exact timestamp, the approximate location derived from IP geolocation, the device type and operating system, and the referrer URL if the scan originated from a digital source. This raw telemetry is transformed into a visual dashboard that makes patterns immediately obvious - peak scan hours, top-performing cities, and device split at a glance.

The metrics that matter most depend on your use case. For print campaigns - flyers, packaging, or posters - location and time-of-day data reveal whether your placement strategy is working. For digital campaigns, referrer data tells you which channel is driving scans. For product labelling or events, device breakdown helps you optimise the landing page experience for the dominant platform your audience uses.

QR-Verse stores 60 days of scan history on the free plan, and unlimited history on Pro and Business tiers. You can export all scan data to CSV for further analysis in spreadsheets or BI tools. UTM parameter passthrough means your QR-driven traffic shows up correctly attributed in Google Analytics or any other analytics platform you use - there is no double-counting or lost attribution.

For teams running multiple campaigns simultaneously, the analytics dashboard aggregates data across all QR codes in a workspace. Filter by date range, campaign tag, or individual code to isolate performance. Pro users can also set up scan alerts - receive a notification when a code reaches a target scan count, which is useful for monitoring limited-edition product launches or event check-ins in real time.

Start Tracking Your QR Codes

Create your first dynamic QR code and see analytics in seconds. Free plan included - no credit card required.

Create QR Code with Analytics