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Dynamic QR Codes

How to Track Scans: The Analytics Dashboard

4 min read
Updated Dec 27, 2025

Data is power. The main advantage of Dynamic QR Codes is tracking. Without it, you are marketing blind. Here is how to use the QR-Verse Dashboard.

1. Accessing Analytics

Once you create a Dynamic Code, tracking starts automatically.

  1. 1Go to your Dashboard.
  2. 2Find your QR Code card.
  3. 3Click the Chart Icon or "Analytics" button.

2. Metrics Explained

Total Scans

Every time a camera hits your code. If one person scans 5 times, this goes up by 5.

Unique Scans

Distinct devices. If one person scans 5 times, this only goes up by 1. This is your true "Reach".

Location & Device

See where your users are (City/Country) and what they use (iOS/Android). Essential for ad targeting.

3. ROI & AB Testing

Use analytics to test your designs.

Scenario: You print two flyers. One has a Red QR, one has a Blue QR. Use two different Dynamic Codes (pointing to the same URL). Check the dashboard after a week to see which color got more scans.
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