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Marketing

8 articles

QR-code marketingstrategieen die converteren. Leer hoe je QR-codes gebruikt in gedrukte advertenties, verpakkingen, evenementen en digitale campagnes.

What you will find in this category

  • QR-codes inbedden in printadvertenties, flyers en verpakkingen
  • Offlinecampagnes koppelen aan online landingspagina's en analyses
  • A/B-testen van QR-code plaatsingen voor hogere scanpercentages
  • UTM-parameters gebruiken met dynamische QR-codes voor attributie

Why this matters

QR-codes zijn een van de weinige marketingtools die print en digitaal verbinden zonder app-installatie of wrijving. Correct gebruikt bieden ze meetbare, toewijsbare data over offline campagneprestaties - iets wat traditionele printadvertenties nooit konden bieden. Elke marketeer moet begrijpen hoe een QR-scan omgezet wordt in een bijgehouden conversie.

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