QR Code Campaign Management: Organize, Track & Compare
You created 10 QR codes last month. Then 30 more this month. Now you have 40 codes scattered across your dashboard with no way to tell which ones belong to your summer sale, which ones are for the new product launch, and which ones are from that conference in March. Sound familiar? Campaign management turns QR code chaos into organized, measurable marketing.
When QR Codes Get Out of Control
Most QR code platforms give you a flat list of codes. That works fine when you have 5. It falls apart when you have 50.
No grouping or folders
Every QR code sits in one giant list. Finding the right one means scrolling through dozens of unrelated codes.
No campaign-level analytics
You can see how each individual code performs, but you cannot compare campaigns or get aggregate data across related codes.
Duplicate naming confusion
When multiple team members create codes, you end up with "Menu QR", "menu-qr", "Restaurant Menu" — all pointing to different things.
No performance comparison
Which campaign drove more scans — the trade show or the email blast? Without grouping, you are manually adding numbers in a spreadsheet.
Campaign Management Features
QR-Verse lets you organize QR codes into campaigns — logical groups that mirror your actual marketing activities.
Campaign Folders
Group related QR codes together. One campaign for your summer sale, another for product packaging, another for events.
Bulk Operations
Select multiple QR codes and move, tag, or download them in one action. No more clicking through codes one by one.
Aggregate Analytics
See total scans, unique visitors, and device breakdown across an entire campaign — not just individual codes.
Labels and Tags
Add custom labels to QR codes for flexible filtering. Tag by channel, location, product line, or anything else.
Smart Filters
Filter your QR codes by campaign, date range, scan count, type, or label. Find exactly what you need in seconds.
Campaign Duplication
Running a similar campaign next quarter? Duplicate an existing campaign as a template and adjust the details.
Setting Up Your First Campaign
Getting organized takes about two minutes. Here is how to set up a QR code campaign in QR-Verse.
Create a campaign
Go to your dashboard and click "New Campaign". Give it a clear name like "Summer Sale 2026" or "Product Launch — Model X". A good name saves confusion later.
Add QR codes to the campaign
Create new QR codes directly inside the campaign, or move existing codes into it. Each code inherits the campaign context for reporting.
Tag for granularity
Add labels to individual codes within the campaign. For example, tag codes by placement: "storefront", "email", "packaging", "social-media".
Set campaign dates
Define start and end dates so you can filter performance by time period. This is especially useful for seasonal promotions.
Monitor and compare
Check campaign-level analytics to see which group of codes performs best. Compare campaigns side by side to learn what works.
Ready to organize your QR codes?
Create your first campaign in QR-Verse. Group, track, and compare your QR codes — all from one free dashboard.
Start organizing for freeCampaign Strategies That Work
The best QR code campaigns are not just organized — they are strategic. Here are proven approaches for different scenarios.
The A/B test campaign
Create two QR codes pointing to different landing pages. Place them in the same locations with identical designs except for the destination URL. After two weeks, the scan data tells you which landing page converts better. This works especially well for product packaging where you can test different offers.
The multi-channel campaign
Create one QR code per channel: one for print ads, one for email, one for social media, one for in-store displays. Same destination URL, but each code tracks separately. Now you know exactly which channel drives the most engagement without relying on UTM parameters alone.
The location-based campaign
Rolling out QR codes across multiple stores or venues? Create one code per location within the same campaign. The aggregate view shows total campaign performance, while individual codes reveal which locations generate the most scans.
The seasonal rotation
Duplicate last year's holiday campaign, update the destination URLs and offers, and relaunch. You keep the historical structure while starting fresh with new tracking data. Compare year-over-year performance to measure growth.
Who Uses Campaign Management
Retail chains
One campaign per promotion, one QR code per store location. Track which stores drive the most engagement and compare promotional periods.
Marketing agencies
Separate campaigns per client. Each client gets their own organized set of QR codes with dedicated analytics and easy-to-share reports.
Event organizers
One campaign per event with codes for registration, venue maps, schedules, and feedback forms. After the event, review all performance in one view.
Product teams
Campaign per product line. Track QR codes on packaging, manuals, and warranty cards. See which products generate the most post-purchase engagement.
Restaurants and hospitality
Campaigns for menus, reviews, WiFi access, and special promotions. Rotate seasonal campaigns while keeping permanent codes organized separately.
Non-profits
Organize codes by fundraising campaign, event, or initiative. Track which outreach efforts drive the most donations and volunteer signups.
Pro Tips for Campaign Management
Name campaigns by purpose, not date
Use "Product Launch — Model X" instead of "March Campaign". When you have 20 campaigns, descriptive names save time.
Use consistent tagging
Decide on tag conventions upfront. If one person tags "in-store" and another tags "store", your filters break down.
Archive old campaigns
Do not delete finished campaigns — archive them. The historical data is valuable for planning future campaigns.
Review weekly, not daily
QR code scan patterns fluctuate day to day. Weekly reviews give you more reliable trend data to act on.
Combine with UTM parameters
For maximum tracking granularity, use QR-Verse campaigns for organizational structure and UTM tags for Google Analytics integration.
Set scan goals per campaign
Define what success looks like before launching. "500 scans in 30 days" gives your team a clear target to measure against.
Related Resources
Stop managing QR codes in spreadsheets
QR-Verse campaigns give you the structure and analytics you need — without the complexity of enterprise platforms. Free for teams of any size.
Create your first campaignFrequently Asked Questions
Is campaign management free on QR-Verse?
Yes. Creating campaigns, adding QR codes, and viewing campaign analytics are all included in the free plan with no limits on the number of campaigns.
How many QR codes can I add to a campaign?
There is no limit. You can add as many QR codes as you need to a single campaign.
Can I move a QR code from one campaign to another?
Yes. QR codes can be moved between campaigns at any time without affecting the QR code itself or breaking existing prints.
Do campaigns affect how QR codes work?
No. Campaigns are purely organizational. The QR code continues to redirect to the same URL regardless of which campaign it belongs to.
Can I share campaign reports with my team?
Team members with dashboard access can view all campaigns. For external sharing, you can export campaign data or share screen-level access.
What happens if I delete a campaign?
The QR codes inside the campaign are not deleted — they move back to your general QR code list. Only the campaign grouping is removed.
Can I duplicate a campaign?
Yes. Duplicating a campaign copies the structure and settings but creates fresh QR codes with new tracking. The original campaign data is preserved.
How do campaigns work with team collaboration?
Campaigns respect your team permissions. Admins can create and manage all campaigns, while team members can add codes to campaigns they have access to.
Can I filter analytics by campaign date range?
Yes. You can set campaign start and end dates, and filter analytics to show only scans within that period for accurate campaign measurement.
Is there a way to compare two campaigns side by side?
Yes. The dashboard lets you select multiple campaigns and view comparative analytics including total scans, unique visitors, and device breakdown.
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